Most of the people who qualify for the Hero Program are not paid enough for what they
do. Teachers buy supplies out of pocket. Nurses work twelve-hour shifts. First
responders answer calls no one else wants to take. The people who keep Greater Phoenix
and Greater Los Angeles running are also the people for whom a $500 service call is
not a small thing.
The Hero Program exists because we would rather lose a margin than watch a teacher
skip the annual AC check because the cost was a barrier. A capacitor that fails in
July is a $700 emergency repair; the spring tune-up that catches it is free for heroes,
and it stays free as long as Comfort Pros is in business.
The 20% military discount and the 10% off a new system exist for the same reason.
Active-duty service members and veterans gave the rest of us something we can never
fully repay. Discounts on a furnace or a water heater are not repayment either, but
they are the lever a contractor has, and we are using it.